Coscharis Launches First Ford Ranger made in Nigeria.

   
 President and CEO, Ford Motor Company, Sub-Saharan Africa region, Jeff Nemeth, on Monday, November 16, unveiled first Ford Ranger truck to be rolled out of Coscharis‘s assembly plant in Ikeja.
Nemeth said the Ikeja plant would accommodate one shift and would produce an initial 10 units per day for the Nigerian market, creating approximately 180 direct and indirect jobs.
He said: “The main driver behind Ford in Africa is affordability. Africa is one of the youngest markets in the world and presents a huge opportunity in terms of consumption.”
   

 He expressed confidence in the buying power of the African consumer, noting that it was on the rise “as the continent’s middle class increases exponentially”.
“Despite infrastructure challenges, Africa has demonstrated impressive returns on foreign direct investment. New assembly operations, even on a small scale, have positive knock-on effects in the local economy and workforce.
   

 “In line with the operating procedures for Ford plants around the world, Ford will send experienced employees to Nigeria to assist with implementing the Global Ford Production System, which focuses on the highest standards for safety, quality and delivery,” Nemeth said.